Worked on designing CRM feature development that helps businesses manage customer relationships, streamline communication, track interactions, and collaborate to enhance customer satisfaction and retention.

Collaborated closely with engineers, product managers, data scientists, and a researcher to design and release features in web apps, browser extensions, and email add-ons.

Took the lead in designing an innovative sales collaboration product from initial research to high-fidelity designs.

Simplified and enhanced our design system during the transition from Sketch to Figma, creating reusable components while maintaining brand consistency.

Partnered with key accounts to tailor design solutions to their needs, built strong relationships, leading to an increase in client satisfaction and renewals.

Collaborated closely with the founder, a developer, and a copywriter to shape the user onboarding experience and user dashboard.

Developed user personas and user journey maps derived from extensive user and market research.

Designed and executed usability testing prior to the product launch, integrating design enhancements into the final live product based on valuable testing insights.

Conducted two successive rounds of UX iterations post-launch, leveraging user session insights and data feedback to incrementally refine the product.